Value Awards

 

About the awards

The Value category rewards own-label product ranges whose priority is to give consumers maximum value. These value-driven ranges have enjoyed increased demand as consumers are more mindful than ever of how much they spend on the weekly food bill.

Who can enter?
Any supermarket, symbol group or convenience chain that sells own-label groceries marketed as value brands, with a price point below their standard own-label ranges. The Gold Value Q is awarded to the one product that stands out among the four category winners.