Q Awards

The Gold Q
The Gold Q is the ultimate accolade. Much coveted, the Gold Q is awarded to the one product that stands out among the Q award winners. It represents the best of the best.

Q Awards
A Q award is presented to the winning product in each category. A Q award winner is one that has been judged to be the very best in its category by our panel of renowned industry experts.

Value Q
Value Qs are awarded to the best own-label groceries marketed as value brands in the following product categories:
Fresh
Chilled
Ambient
Frozen

Christmas Q
The Christmas Q is awarded to the best product specifically developed for Christmas consumption.