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Keeping pace with the times is what is expected of the UK’s leading food and drink awards. We look to continually evolve the event to ensure it remains up-to-date and relevant to the food industry it seeks to reward and recognise.
To this end, we are delighted to announce a new award.
The grocery retail landscape has changed dramatically in the last 12 months. To reflect these changes we have launched the Value Category. In every main category there will be a new award for own-label product ranges whose priority is to give consumers maximum value. These value-driven ranges have enjoyed increased demand as consumers are more mindful than ever over how much they spend on the weekly food bill.
Who can enter?
Any supermarkets, symbol group or convenience chain that sells own-label groceries marketed as value brands, with a price point below their traditional own-label ranges |